Better Choice Fuel has been operating in Western Australia for over 15 years, Better Choice is proudly operated and run by Western Australians and is focused and committed to offering W.A. motorists and businesses a competitively priced, quality product ,an alternative to multinational companies. Head office is located in East Perth and runs the Groups seven Retails Fuel Sites and wholesale supply to service stations and distributors throughout Western Australia.

Owner, Doron Berger has been involved in the Fuel Retail industry since 1977. Initially beginning his career in Victoria he built up a chain of Retail sites throughout Victoria and expanded into Western Australia in 1989. Doron relocated to Western Australia in 2004 and dismantled his Victorian division of outlets and now all the Groups business is based in Western Australia.

Other sites owned and operated by the Group in Western Australia are Better Choice Malaga, Tuart Hill, Roleystone, Edgewater, Como and more recently purchased the Minilya Bridge Roadhouse.

Better Choice is committed to providing Discount Fuel throughout all of their sites, and is firmly focused on supplying a premium service and facilities throughout their entire network. All sites accept the "IGA Fuel Discount vouchers" which reinforces their strong desire to bring a competitive and independent culture within the industry.

At Better Choice we are continuously looking for opportunities to further grow our business with the Retail and wholesale Fuel industry and are truly committed to supply and monitor a competitively priced quality product.